Hunter Storm

Head of Transformation, Sonoran Desert Security Users Group (SDSUG), Phoenix, AZ (February 2026 – Present)

Architect of hybrid‑threat governance, institutional clarity, and AI‑integrated digital ecosystems

Sonoran Desert Security Users Group (SDSUG) | Organization Overview

The Sonoran Desert Security Users Group (SDSUG) is the first cybersecurity group in Arizona, established in 2001 by Leo J. Hauguel. It is a community of information security and technology professionals in the Phoenix, Arizona region and the broader Southwest. SDSUG brings cybersecurity, physical security, and risk professionals together through trusted peer collaboration, education, and regional leadership.

Executive Summary

Leader in institutional transformation, and AI‑integrated experience architecture. Specializes in transforming fragmented or outdated digital presences into fully realized, governance‑aligned, future‑proof institutional ecosystems. Known for delivering multi‑disciplinary, high‑complexity digital transformations at extreme velocity, replacing the output of 15–20 specialist roles with a single coherent architectural vision.

Led the complete transformation of the Sonoran Desert Security Users Group (SDSUG) from a single static HTML page into a 35‑page institutional platform in 23 days — delivering the functional equivalent of a $250k–$450k top‑tier agency engagement across strategy, governance, IA, UX, content, brand, SEO, GEO, schema, and CMS architecture. Secured new sponsorship during transformation to support long‑term organizational stability.

Roles Fulfilled

Head of Organizational Transformation

Defined SDSUG’s digital purpose, governance posture, institutional identity, and long‑term trajectory. Sequenced the entire transformation from concept → launch → refinement, integrating strategy, architecture, content, governance, and technical implementation into a coherent institutional system.

Institutional Development and Strategic Partnerships

Secured new sponsorship during transformation, strengthening organizational sustainability and credibility. Established alignment criteria, communicated institutional value, and ensured sponsor integration matched SDSUG’s governance posture and non‑commercial identity.

Information Architect

Designed the complete site hierarchy, taxonomy, navigation systems, and content clusters. Built a scalable, successor‑friendly IA that held under rapid expansion from 1 → 35 pages. Established canonical navigation pathways and breadcrumb consistency.

UX Architect / Experience Systems Designer

Created user flows, templates, and interaction logic that support clarity, governance, and institutional trust. Ensured WCAG/ADA‑aligned structure, predictable screen‑reader behavior, and clean semantic markup.

Governance and Policy Architect

Authored SDSUG’s governance layer from scratch, including Terms, Privacy, Code of Conduct, Events Disclaimer, Accessibility, and Membership Guidelines. Established institutional boundaries and community standards.

Brand Strategist and Identity Architect

Modernized SDSUG’s brand spine, authored the site tagline, established tone and editorial logic, and created Brand and Design Guidelines. Harmonized color usage and improved visual rhythm across the site.

Organizational Historian and Institutional Narrative Author

Created the “Our Founder” page, institutional history, and organizational narrative. Authored biographies for the Founder and Membership Chair.

Content Strategist

Designed the content system, templates, and editorial structure for 35 pages. Normalized editorial tone and ensured institutional voice across all content. Implemented internal linking to reinforce topical authority and reduce crawl depth.

Generative Engine Optimization (GEO) Strategist

Structured content for LLM readability, summarization, and retrieval. Authored FAQ, Q&A, and How‑To blocks aligned with generative query patterns. Implemented metadata phrasing optimized for AI ingestion and consistent semantic patterns across the site.

SEO Strategist

Implemented sitewide SEO, including titles, meta descriptions, focus keyphrases, slugs, canonical URLs, cornerstone designation, and metadata consistency. Submitted sitemaps and ensured indexability across all major search engines.

Structured Data / Schema Designer

Created a reusable SDSUG Event Schema Pattern using JSON‑LD. Ensured compatibility with Yoast’s WebPage schema and avoided conflicts.

Brand Identity Designer

Modernized the legacy SDSUG logo, corrected pixelation, and rebuilt it into a clean, scalable asset.

Digital Production Designer

Created a complete favicon suite and ensured cross‑device rendering consistency. Refined image usage and metadata.

Web Content Designer / CMS Architect

Built 35 pages using the Block Editor, created reusable patterns, and established a stable CMS architecture. Authored full media‑layer metadata for every image (alt text, titles, captions, descriptions) to support accessibility, SEO, and GEO.

Front‑End Implementer (CSS and Layout)

Implemented targeted CSS fixes for spacing; FAQ, Q&A, and How‑To blocks; and footer rhythm. Smoothed micro‑textures in layout and spacing.

Accessibility‑Aware Editor

Ensured semantic clarity, heading structure, and screen‑reader‑friendly markup. Replaced <strong>/<em> with <b>/<i> for predictable assistive‑technology behavior.

AI‑Assisted Content Developer / Prompt Architect

Co‑developed the system through iterative prompting with AI, accelerating ideation, refining structure, and maintaining editorial coherence.

Technical Writer

Authored governance documents, guidelines, and institutional content with clarity and precision.

CMS Administrator / Technical Configurator

Configured Yoast SEO, Classic Editor, ShareThis, navigation blocks, patterns, canonical URLs, and llms.txt.

Project Manager

Delivered a multi‑disciplinary digital transformation in 23 days, coordinating with development while independently executing the majority of the workload.

SDSUG Digital Transformation (2026)

Institutional Transformation | Strategy | IA | UX | Content | Governance | SEO | GEO | Schema | Brand

Scope of Work

Transformed SDSUG from a single static HTML page into a fully modernized, 35‑page institutional website in 23 days. Directed strategy, architecture, content, governance, brand, and technical implementation — delivering the equivalent of a multi‑disciplinary, quarter‑million‑dollar agency engagement.

Strategic Leadership

Defined digital purpose, governance posture, and institutional identity. Established long‑term frameworks for membership, events, sponsors, and leadership representation. Sequenced transformation from concept to launch.

Information Architecture, Institutional Experience Architect, and UX

Designed the complete site hierarchy and navigation systems. Built reusable navigation blocks for About, Membership, Sponsors, and At a Glance. Ensured ADA‑aligned structure and clean semantic markup.

Content Strategy and Institutional Writing

Authored all 35 pages of institutional content, including governance documents, Brand and Design Standards, Membership Guidelines, SDSUG at a Glance, Why Practitioner Communities Matter, FAQ, and leadership biographies.

Brand Identity and Visual Modernization

Modernized the logo, created a favicon suite, authored Brand and Design Guidelines, and harmonized color usage and visual rhythm.

SEO and GEO

Implemented sitewide SEO and GEO, including titles, metadata, slugs, internal linking, and AI‑aligned phrasing. Submitted sitemaps and ensured indexability.

Schema and Structured Data

Designed a reusable Event Schema Pattern and implemented JSON‑LD via Custom HTML blocks.

CMS Architecture and Front‑End Implementation

Converted all Classic pages to Block Editor, built reusable patterns, implemented custom CSS, and refined footer structure and sponsor layout.

Velocity and Impact

Launched the first 25 pages in under 72 hours. Expanded to 35 pages over the following weeks. Delivered a stable, scalable, governance‑aligned digital system with minimal maintenance burden.

Signature Achievement

Delivered a full institutional digital transformation — strategy, architecture, governance, content, brand, SEO, GEO, schema, and buildout — in 23 days, replacing the output of a 19‑person team and a $250k–$450k agency engagement, while simultaneously securing new sponsorship to support SDSUG’s long‑term stability.

Core Competencies

Organizational Transformation
Information Architecture and UX Systems
Governance and Policy Development
Digital Strategy
Brand Identity Modernization
Editorial Architecture
Generative Engine Optimization (GEO)
SEO Strategy and Metadata Systems
Structured Data and Schema Design
AI‑Assisted Content Development
CMS Architecture and Web Content Design
Organizational Narrative and Biographical Writing
Strategic Partnerships and Sponsor Acquisition
High‑Velocity Project Leadership
Front‑End Implementation (CSS, Block Editor)

Technical Skills

WordPress Block Editor, Patterns, Navigation Blocks
Yoast SEO (metadata, llms.txt, indexing)
JSON‑LD structured data
CSS (targeted spacing, layout normalization)
Favicon suite creation
Logo modernization and optimization
Internal linking architecture
Sitemap and indexing configuration
Generative engine optimization (AI search results)

Experience Summary

20 professional roles fulfilled
35 pages authored and architected
23‑day transformation timeline
48‑hour launch window for first 25 pages
Equivalent to a $250k–$450k agency engagement
Built from a starting point of one static HTML page
Secured new sponsorship during transformation

HUNTER STORM