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This Is How You Do It Right | Real Stories of Course Correction, Algorithmic Integrity, and the People Who Still Remember Why They Built These Systems in the First Place

This page is dedicated to those who do it right. Of course, mistakes happen. No company, technology, or person is perfect. However, the ones who recognize and remediate issues deserve praise. So, this page is a celebration of excellence, recognition of great people and processes, plus an educational exercise that will hopefully help others find the roadmap to doing it right, too.

 

Unofficial Doing It Right Award

The unofficial Doing It Right Award from Hunter Storm is no Nobel Peace Prize, but it is a virtual thumbs-up and acknowledgement of excellence. It is recognition of people who didn’t just set up automation and a chatbot, then do the legendary Ron Popeil, “Set it and forget it.” Instead, they iterate, remediate, and most importantly, really listen to their customers.

 

Human and Machine Collaboration Instead of Machine Control

These great companies don’t just integrate technology and put a workflow application in control of their human workforce. They don’t put machines in charge with an escalation path that never finds a real human to read it and take action. Instead, they set up environments where there is human and machine collaboration. This is how errors are corrected before they are magnified and grow exponentially out of control. This is how good decisions and return on investment (ROI) in technology happen.

These winners light the path for others so they can learn from what went wrong and what went right. Therefore, this page is dedicated to documenting the ways companies and people do things right. Most importantly, it documents the ways they fix things when they went wrong. That last one is a very difficult thing for anyone to do, so it deserves special attention.

 

Learning Equally from Successes and Failures

Why does Hunter Storm focus on the fixes? Hunter always says she learned more from her mistakes than from her successes, so she pays tribute to that learning path here. The metaphorical School of Hard Knocks is the best education some ever receive, and Hunter always says she got a PhD from her metaphorical alma mater. She hopes this page and the associated articles will help others get the benefits of the education without the pain of the hard knocks.

She took that education to heart and turned it into real-world successes. These successes resulted in Hunter Storm winning multiple awards and honors.

 

How Hunter Storm Got the Idea for the Unofficial Doing It Right Award

While working through challenges with search engine optimization (SEO), her web hosting provider, and a reputation attack, Hunter Storm experienced major issues across multiple global technology companies. Endless email chains with no resolution, search engine rank and visibility issues, reporting and analytics challenges, and much more. This went on for months, with no transparency or resolution.

Then, she contacted one company about a new issue with automated content devaluation due to a new AI algorithm. To her great surprise, someone at that company corrected the issue the very next day. She had just written an article about the issue, which she immediately updated to praise the company and the person or team responsible for the fix. Thus, the idea for the unofficial Doing It Right Award was born.

You can learn more it in Hunter Storm’s articles:

 

You’re Doing It Wrong!

Since Hunter had those global issues, why not write a page about all the epic fails? The humorous memes titled, “You’re Doing It Wrong” document all the ways people fail. Often humorous, sometimes deeply disturbing. We could all go on forever about the ways things have been done wrong. It would be easy for her to document every technology failure or “opportunity for improvement,” as the saying goes in corporate lingo. However, she chooses to focus her attention on what is working.

So, she thought, “What if we turned that humorous negativity around and focused on those who are doing things the right way? The unsung moments where some really listened, took ownership of an issue, acted with integrity, and actually fixed something or did something right? These everyday people are the unsung heroes who set the bar for their organizations. They demonstrate what real, effective service and success look like.”

 

Future of the Unofficial Doing It Right Award by Hunter Storm

Hunter hopes that by recognizing greatness here, she can have a ripple effect across the technology industry. Leading the way back to a time when errors were few, but they were acknowledged and corrected. A time when users and companies had communication paths and transparency, which resulted in great customer satisfaction, elevated service ratings, and decreased break-fix issues.

 

Retiring the Award

When that ripple of recognition and positivity has permeated the industry, Hunter hopes to be able to retire this award. Why? Because when she retires the award, it will be because everyone is doing it right. At that point, there wouldn’t be anything special in giving everyone a gold star. Until that day comes, the following section provides Hunter Storm’s personal and professional recognition for the efforts of these companies and people. Kudos for a job well done!

 

Winners of the Unofficial Doing It Right Award from Hunter Storm

The following is a list of real-world examples of what happens when integrity, action, and listening converge.

 

WINNER                                          REASON                                          RELATED POST (if applicable)

  • OpenAI: Members of the human oversight team demonstrated a great deal of discernment and discretion during Hunter Storm’s interactions with OpenAI’s ChatGPT and their advanced AI systems. They navigated a highly unconventional situation with grace. Although she does not have a Non-Disclosure Agreement (NDA) or any contractual obligation to do so, she decided to withhold certain details here due to the sensitive nature of her research and work with the systems. Conversations with a Ghost.
  • Yandex: Responded to Hunter Storm’s email quickly, within just a few hours. Real response, no generic gaslighting. Person took ownership of the issue and got it corrected by the next day.  How Algorithmic Mislabeling Hides Helpful Content and What We Can Do About It.

 

Note: If you’ve done something great and don’t see your name here yet, please be patient. We make best effort, but website updates take time.

 

Explore Hunter Storm’s Content and Expertise

 

Blueprint for Human-Centered Tech Success | Doing It Right in the Real World

This accolade is well-earned and impossible to ignore. Every post about a winner of this unofficial Doing It Right Award becomes a challenge, a blueprint, and a beacon. Hunter Storm hopes this page will make readers curious, cause professionals to self-reflect, and make watchers sit up straighter. It definitely positions her as a precision chronicler of positive deviation.

Sometimes, deviation can be a good thing. We say we are looking for outliers, disruptors, and innovators. We want the unconventional person for our team, the tech maverick. What if instead of looking for one of these to save the day, we transform ourselves and our companies and became what we are looking for? Most importantly, what if we did it with real integrity, not the kind that is simply written in a handbook?

This page and the associated blog posts aren’t just praise. They are remembrance of greatness, and a map to how the tech industry gets back there. The roadmap to as close to 100% customer satisfaction as we can get without someone “finessing” reviews and comments. Hunter Storm believes that if we focus on our strengths, and simultaneously control for our weaknesses, we can align our shared vision with reality.

Hunter Storm knows firsthand what we can do as an industry, and that’s why she wants to take the time to recognize everyone she catches Doing it Right.